I was quite shock to hear the news that Elpida, a semi-conductor company filed for bankruptcy yesterday. This news is heart-rending as my previous job in Singapore, in a semi-conductor company had given me opportunities to work with many wonderful Japanese companies and Elpida was one of them. It had been a very memorable experience in my life.
Elpida was made up of NEC and Hitachi which manufactures memory chips. They are Japan’s only surviving DRAM maker and are supposed to have the top technology in the world. It comes as a great pity that they need to abandon DRAM business.
I think nobody can deny that Japan’s brands has very high class and high quality image. Somehow, it is very ironical that it took decades to build a name, but one moment is all it takes to become a “legend”. I really hope that they will make a comeback someday.